Class Exercise 2 (a)

Consumers' lifestyles and mass customization

1. Lifestyles of my schoolmates:
Student A
* boyish, like wearing sportive clothings
* likes dark colours
* don't like make-up

Student B
* fashionable, likes searching fashion items from magazines ( Non-no, Vogue, etc.)
* loves sharp colours
* likes make-up and use eye shadows which is fashionable in seasons

Student C
* likes clothings with simple design and less details
* no specific favourite colours, but focus more on comfort of the cloth
* sometimes may make-up

2. Mass Customization:
Student A
* likes wearing jeans, sportive jackets, sneakers or sports shoes, etc.
* don't want to be too feminine
* no favourite brands
* likes using rucksacks

Student B
* love brands especially japanese brands e.g. Samantha Thavasa, Beams Boy and Mercibeacoup.
* likes shopping
* likes using fashionable items and handbags

Student C
* loves wearing T-shirts and jeans
* likes brands with simple design such as Muji, Uniqlo, Underground, etc.

3.Color Preferences
Student A
* likes black, grey and dark blue

Student B
* likes red, orange and yellow

Student C
* likes black and white